Page One Internet Advertising

Text message marketing is taking it’s place among the must do marketing techniques that all companies that are considering local internet advertising initiatives in Columbia Maryland must consider.

Why you may ask is text message marketing so important a part of local internet advertising in Columbia Maryland and more importantly why is it so powerful? Let’s look at the statistics.

• When President Barack Obama announced Joe Biden as his vice presidential pick 2.9 million people got the text message announcement.
• Over 160 million consumers use text messaging.
• 57% of all mobile users age 13 and up use text messaging on a regular basis
• 11 million people actively text messaged Coca Cola as part of their My Coke Rewards program
• 16% of US text messagers see some type of text advertising and of those over 45% have responded.

Simply put all of your customers are using text messaging on a daily basis. On top of that they are becoming used to receiving marketing messages or advertisements via text. More importantly of those who receive text message ads over 45% of them are taking action!

I’ll repeat this in case you missed it. 45% of People who receive a text message advertisement take action based on the advertisement. Think about the power of that! When was the last time 45% of people you advertised to took action on the advertisement?

How can you use text messaging in your business? Here are a few examples:

Dentists/ Doctors for appointment confirmation: My dentists office calls my home phone number to confirm my appointments. What a great way to confirm. Execpt for one thing. I rarely check my voicemails on my home phone because I am never there. Just last week my kids and I missed an appointment because I failed to check the messages. If my dentist had sent me a text I would have gotten it, because my cell phone is with me all the time and I read all of my text messages.

Restaurants: Having a slow day at the pizza parlor? Send a text message out to the 1000 people who have agreed to get your message, offering 10% off two large pies and what happens?!!!! 450 people show up to give you money! Of course 45% are not going to respond every time but even if 10% showed up that’s 100 people who came in. This is real time direct marketing on steroids.

The bottom line is simple. Companies must add text messaging to their local internet advertising in Columbia Maryland. Want to learn more about innovative advertising strategies fill out the form for a 30 min free internet advertising consultation.